The New Gatekeepers. . . what the internet knows about me!
This video does a great job explaining the algorithmic ways in which information on the Internet is personalized for me! The first thing that came to mind was big brother really is watching, but my new big brother is Google, Facebook, etc.
I think in some ways having my search's personalized probably saves me time and creates an efficiency factor that i find to be helpful. I am concerned, however, that this automated system will in time limit my perspective and narrow my opportunities to seek and learn news ways to view life in many ways. The world wide web is a massive place to visit and maneuver through. I hope that those in control of this service of personalization will consider how this really impacts society as a whole. It could lead to a type of segregation that could mirror how we actually live in reality. If you think about it how many different places do we go to eat, shop, play and explore? Most people live in a bubble anyway. I know I spend most of my time going to familiar places because they simply match my taste and needs.