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Tuesday, November 13, 2012

Disruptive Theory-Disruption Matters

What is disruptive innovation theory? In a nutshell, disruptive innovation is a tool for change! Innovative disruption takes place when a new model of business or application is created that enters a market and provides new opportunity. It is easiest to explain by giving a few concrete examples. We used to go downtown to go shopping then Walmart and Target came along and disrupted the existing retail market, then Amazon and eBay came along and disrupted the existing market again. Also, at one time if you were involved with computers, you were highly trained and needed to be wealthy to have one, then along came the PC and disrupted the market. Disruption provides access, makes things affordable and helps consumers do things more easily and effectively.  One thing that is seen over and over in this disruption is that the organization that currently holds the market share isn't able to make the changes that the innovative organization entering the market has made. The organization that becomes outdated and irrelevant has set their own model up so it can't handle making the change needed to stay competitive.

Now how about education? Well this organization is a classic example of how an existing organization has been set up in a way that it also can not innovate and change internally. Some disruptive innovation that we have seen in the last decade is the increase in Charter Schools and alternative schools. These schools haven't really created the innovative disruption that has been able to change how we educate our children. According to recent research the disruption in education is now coming at us full speed with technology. This does not mean just adding computers to the classroom, but allowing students to learn outside the confines of an outdated school building. The disruption is coming and it's coming in the form of online learning. What will the current structure of school look like in 5 years.....stay tuned!

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